Design for social change / by Bryn Abbott

Graphic Design & Creative Projects that care about the world we live in.



In the words of others...

From the first conversation, through the planning, design, writing and project managing of our 10 year booklet, Bryn got what we wanted to do and how we wanted to do it straight away. While full of ideas, Bryn also helped us to think carefully want we wanted to communicate. The process Bryn led us through was as important as the end product.

John Dorsett, LCCT

We are return customers to Kitzo not only because of the professional service and creativity but because of the continued quality of products produced and Bryn's ability to understand our audience

Helen Hart, BARCA

Bryn is an awesome listener. He really gets what needs to be communicated, and then comes up with creative ideas that don't just reflect that, but add extra layers of value and meaning to the message. If you want something inventive, creative and surprising from someone who is passionate about making an impact, he is your man.

Todd Hannula, SHINE

Kitzo Ltd. Projects

Citizen Magazine

A Leeds based publication, Citizen magazine is a project aimed at making social issues more engaging and accessible.

Full of inspiring, positive and visually engaging articles, it celebrates all the good things happening in Leeds to strengthen communities and support individuals.

Visit Citizen Magazine

Prison Ink

Prison Ink is a project that aims to support prisoners in Armley Prison. I designed a range of greeting cards that were printed and packaged by a small print team within the prison. All profits from the sales went back to the prison, to provide creative resources. In the future, we hope to run creative workshops in the prison.

See the 2012 card range

Q: How can design be used as a medium for social change?

The Red Ribbon Example

An Unseen Issue

In the late 80s, AIDS was a growing epidemic. Sufferers were pushed to the margins of societies around the world. There were plenty of organisations trying to talk about it, but no one was listening.

Creative Input

In 1991, a group of artists and designers decided to do something about it. They decided to create a simple symbol to represent solidarity with suffers, and to provide the issue with visual respresentation.

The Red Ribbon Effect

all of a sudden, this marginalised issue was right at the heart of social discourse. The Red Ribbon provided a platform for conversation, a unifying message, and visual presence for the marginalised issue.


The visual nature of graphic design makes it an ideal tool to tackle issues in society that are often marginalised and unseen.

Effective communication can instigate conversation, affect our emotions, inform and influence.

Correctly understanding the power of design is the first step in understanding how it can help your project or organisation.

In an increasingly visual age, focusing on information alone isn't enough. It is vital that the information is conveyed in an engaging way, breaking down the key points, and helping people make sense of a message quickly.
Empathy can be a powerful tool: how can we help people see the world through someone else's eyes? Using positive emotions to bring about behaviour change is also powerful: how can we inspire and encourage people? Correctly designed work can instantly set the tone for your core message.
Our regular actions create behaviour. 45% of all our actions take place in the same place every day: the kitchen, our commute to work, our office. So if you want to alter behaviour, we need to find a way of interrupting someone's environment. How do we give people an experience they weren't expecting? We need to think outside of the box, and find creative ways to interact with people, so they take notice.

So who is behind all this?

My name is Bryn Abbott, and KITZO is my way of exploring the power of design to have an impact on social issues.

I have over 8 years experience, an MA in Design, a beautiful wife, and a tiny dog.

Get In Touch